These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly, there are cards with slits in them positioned to hold pages. Secondly, there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards.
In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.) By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
Each card we make takes anything from a few weeks to several months to complete. Many of the elements of the animation are actually painted by hand (using real paint, brushes and paper!) because the textures and colours achieved that way are so much more attractive than the electronic equivalent. These paintings are then scanned into electronic form, and the laborious process of animation starts. Finally, the music is created to accent or complement the animation.
Artist Notes: This is a humorous birthday card especially for dog lovers. It features a colour photographic image of a Jack Russell Terrier Dog leaning forwards with his paws and nose cutely resting on the arm of an office chair. The text above the photo reads 'I've been pondering life, the universe and all that, and I've totally worked out what's most important ...' And inside it reads '... You and cookies, although not necessarily in that order' 'HAPPY BIRTHDAY'