In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
Features	Clean Edge technology provides smooth, non-perforated edges.	Ultra-fine perforations separate cards cleanly and easily.	Heavyweight cardstock features ultra-fine perforations so cards separate cleanly and easily.	Folds and sits atop any flat surface.	High quality, heavyweight cardstock.	Heavyweight cardstock feeds directly from printer tray. 

Print everything from flash cards and recipe cards to promotional cards and contact cards in a few simple steps with Avery Index Cards. The 3 inch x 5 inch cards are easy to design and print yourself using free printable designs and index card templates on the official website. Just personalize your template and print as many as you need. The micro-perforations make it easy to separate your cards quickly and cleanly, so you’re ready to get back to work in no time. Great for students, teachers, home and office use.
After you’ve picked out the perfect card for your man of the hour, use our online design tool to give it one last touch-up around the collars and cufflinks. Pick out new fonts and colors to draft your message with and finish your delivery with a custom envelope liner and backdrop—making online delivery as rapturous an unveiling as a special delivery. You can add your recipient’s name to the online address book for next year’s card, too, to save filing time in your contacts..

(also called e-cards) Greeting cards can also be sent electronically. Flash-based cards can be sent by email, and many sites such as Facebook enable users to send greetings. More recently, services have launched which enable users to send greetings to a mobile phone by text message or use mobile app for this purpose such cards are called Mobile E-cards or MCards. Many of these electronic services offer open or anonymous chat, to enable further discussion.
I specifically left the themes on the date night cards fairly generic so that you could use a little creativity with your dates. So if you picked something like “Go Bowl,” it doesn’t necessarily have to mean go bowling. It could mean going out for noodle bowls for dinner, going and creating bowls at a paint your own pottery studio, or really anything you take it to mean.
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