The Greeting Card Association is an international trade organization representing the interests of greeting card and stationery manufacturers. John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an unexpected card in the mail. For me, there’s nothing like a greeting card to send a special message. I’m proud to be a part of an industry that not only keeps people connected, but uses both imagery and the power of words to help us express our emotions.”
As not answering his stack of correspondence appeared impolite, the London socialite decided to speed up the task by enlisting his friend, artist J.C. Horsley, to design a festive card with a fill-in-the-blank salutation in 1843. The first-ever Christmas card soon inspired copycats, with holiday greetings taking off both in Britain and the United States by the end of the century.
These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly, there are cards with slits in them positioned to hold pages. Secondly, there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards.