Artist Notes: A two-layered birthday cake of brightly colored icing topped with multicolored candles and sparklers. Hand lettered "Celebrate" in green icing. accompanying verse inside: "There should be 3 days off for birthdays. The first day is to anticipate, the second day is to celebrate, and a third day is to recuperate. Happy Birthday " ©Mindy Pierce
In recent years, photo greeting cards have gained widespread popularity and come in two main types. The first type are photo insert cards in which a hole has been cut in the centre. A photo slides in just like a frame. The second type are printed photo cards in which the photo is combined with artwork and printed, usually on a high-end digital press, directly onto the face of the card. Both types are most popular for sending holiday greetings such as Christmas, Hanukkah, and for baby showers.
The Greeting Card Association is an international trade organization representing the interests of greeting card and stationery manufacturers. John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an unexpected card in the mail. For me, there’s nothing like a greeting card to send a special message. I’m proud to be a part of an industry that not only keeps people connected, but uses both imagery and the power of words to help us express our emotions.”
The market for Christmas collectibles is actually on the rise, according to Terry Kovel, co-author of the Kovels' Antiques & Collectibles Price Guide. "All of the holidays have gotten more popular in collecting," she tells GoodHousekeeping.com. "And the most popular one obviously is Christmas." Vintage cards in good condition can fetch about $10 to $50 apiece, she says, but particularly valuable ones can shoot up into the three- or even four-figure range.
By the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing, mechanization, and a reduction in postal rates with the introduction of the postage stamp. This was followed by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. In the 1860s, companies like Marcus Ward & Co, Goodall and Charles Bennett began the mass production of greeting cards. They employed well known artists such as Kate Greenaway and Walter Crane as illustrators and card designers. The extensive Laura Seddon Greeting Card Collection from the Manchester Metropolitan University gathers 32,000 Victorian and Edwardian greeting cards and 450 Valentine's Day cards dating from the early nineteenth century, printed by the major publishers of the day.
These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly, there are cards with slits in them positioned to hold pages. Secondly, there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards.