As not answering his stack of correspondence appeared impolite, the London socialite decided to speed up the task by enlisting his friend, artist J.C. Horsley, to design a festive card with a fill-in-the-blank salutation in 1843. The first-ever Christmas card soon inspired copycats, with holiday greetings taking off both in Britain and the United States by the end of the century.

Recognizable cartoon figures like Snoopy, Mickey Mouse, and Felix the Cat also have a specific market, and then there's the big guy himself. Santa's look and demeanor has changed a lot over the years, but he's remained popular among buyers. Before Coca-Cola helped popularize our notion of Santa today, he often wore a green coat, or had elfish features instead more jolly ones.
In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
Our Shoebox greeting card collection offers plenty of humor and wit. The Hallmark Signature collection features sophisticated cards with a more artisanal feel. Mahogany birthday cards celebrate African-American culture in all its beauty and boldness. Hallmark’s birthday cards in the VIDA line embodies the Latino spirit and offers a variety of Spanish-language cards. Studio INK birthday cards offer a witty, trendy and vibrant take perfect for young adults. For uplifting, faith-based cards, our DaySpring cards offers a variety of inspiring birthday card options.

Find birthday cards for mom, dad, sisters, spouses, sons-in-law, nieces and so many other relationships. Any card will let the birthday boy or girl know you're thinking of them. Even if you live hundreds of miles away, try our Sign & Send service to have a handwritten signature added to any birthday card and mailed for you. If you need a little inspiration to get started, read some tips from Hallmark writers for what to say in a birthday card.


I specifically left the themes on the date night cards fairly generic so that you could use a little creativity with your dates. So if you picked something like “Go Bowl,” it doesn’t necessarily have to mean go bowling. It could mean going out for noodle bowls for dinner, going and creating bowls at a paint your own pottery studio, or really anything you take it to mean.
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