In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.

From thank you cards to note sets to holiday greeting cards, you will love our unique cards featuring a range of styles. Shop our favorite brands like kate spade ny and Rifle Paper Co. along with our exclusive cards designed right here at Paper Source in Chicago. Our curated selection includes single cards, boxed greeting card sets, and personalized cards with top quality designs. You're sure to find the perfect card for any occasion year round.

Since every individual is different, you need a birthday card that's as unique as they are, and with nearly 200,000 cards to choose from, you're sure to find one that speaks their language for a birthday greeting they'll always remember. Offering exclusive designs to suit every style from humorous and heartfelt to age specific and theme related, you can find the right birthday card for anyone. To go the extra mile, you can even customize your cards with personalized text and photos, and for that birthday you almost forgot, we have you covered as cards ship the next day or can be printed at your local Target store.

These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly, there are cards with slits in them positioned to hold pages. Secondly, there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards.

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