In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
How many times have you stood in a store, reading greeting card after greeting card only to realize none of them fully express what you're trying to say? The struggle is now over! At Zazzle, you can customize the card to say EXACTLY what you want it to say! Not only can you choose from thousands of templates, but you can also choose the size and paper type too. After designing your greeting card, send them on their way with stickers and labels that are perfectly coordinated to match your card. From birthday greetings to wedding anniversaries, from holiday wishes to a simple thank you, let Zazzle be your one-stop greeting card shop!
Like we said, getting a greeting through the mail is becoming more and more of a special occurrence seeing as cell phones and e-mail make it faster than ever to reach loved ones. Just because it may take them a little while longer to receive your greeting doesn’t mean that you shouldn’t send one! We can even mail the cards for you! That’s right - signed, sealed and delivered!
These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly, there are cards with slits in them positioned to hold pages. Secondly, there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards. 
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