Since every individual is different, you need a birthday card that's as unique as they are, and with nearly 200,000 cards to choose from, you're sure to find one that speaks their language for a birthday greeting they'll always remember. Offering exclusive designs to suit every style from humorous and heartfelt to age specific and theme related, you can find the right birthday card for anyone. To go the extra mile, you can even customize your cards with personalized text and photos, and for that birthday you almost forgot, we have you covered as cards ship the next day or can be printed at your local Target store.
In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.

Our birthday card and gift selection allows you to easily browse birthday gifts for him, birthday gifts for her, and birthday gifts for kids. If you prefer to shop a different way, you can browse by type of gift, including categories such as home decor, kitchen goods and personalized books, among others. For special milestone birthdays, we offer specific gifts and cards to personalize their day even more!
Hallmark birthday cards cover every age or milestone—from the cutest cards for first birthdays to 100th birthdays, we have a card for that! You'll also be able to browse Spanish birthday cards (including Quinceañera cards), plus a host of other languages, including French, Italian, Japanese and even Braille. We have hundreds of birthday gift ideas, as well as a huge selection of colorful birthday gift wrap and fun birthday party supplies like napkins and candles, so if you know someone who has a birthday coming up soon, make Hallmark your one-stop shop for all things birthday—minus the cake!

If you’re celebrating a birthday boy, you’ll find cards with charming animal illustrations and adventurous forest landscapes perfect for the plucky lad in your life (and all his future derring-do). Those entering their quarter- or mid-life crises deserve a card featuring sharp suiting, refined cocktails, and other trappings of fashionable maturity—it’s not so bad, we swear. Toast or roast the distinguished older gentleman in your life with funny birthday cards for men that make light of all those extra candles on the cake. Dry wit from The New Yorker and Derek Blasberg keeps the comedy fit for an evening at the Cafe Carlyle. Gents of any age will appreciate a card that features frosted gateaus, cream cakes, and other edible birthday indulgences. If you’d prefer to focus on the memories, a photo birthday card with an elegant typographic design or border frame lets you send a particularly sweet portrait of your jolly good fellow as you remember him best.
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