Each card we make takes anything from a few weeks to several months to complete. Many of the elements of the animation are actually painted by hand (using real paint, brushes and paper!) because the textures and colours achieved that way are so much more attractive than the electronic equivalent. These paintings are then scanned into electronic form, and the laborious process of animation starts. Finally, the music is created to accent or complement the animation.
I specifically left the themes on the date night cards fairly generic so that you could use a little creativity with your dates. So if you picked something like “Go Bowl,” it doesn’t necessarily have to mean go bowling. It could mean going out for noodle bowls for dinner, going and creating bowls at a paint your own pottery studio, or really anything you take it to mean.
As co-owners of The Land of Lost Content, the world’s largest archive of 20th Century popular culture, we’re always thinking of new, exciting ways to make Britain’s rich cultural heritage relevant to the modern consumer. Our greeting card collection with Hallmark does exactly that, and features images from the 50s, 60s and 70s in a 12-part collection.