Pop-up cards are normally cards that, once opened, have a picture coming outward, giving the reader a surprise. Pictures and printed messages in greeting cards come in various styles, from fine art to humorous to profane. Non-specific cards, unrelated to any occasion, might feature a picture (or a pocket to paste in a personal photograph) but no pre-printed message. Paper Pop Cards has a patent for detachable pop-up cards which lets the pop-up be saved as Keepsake.
This card has optional greetings: Happy New Year, Kung Hei Fat Choi, Wishing You Happiness and Prosperity, Happy Spring, Welcome Spring, Celebrate New Beginnings, Hope Springs Eternal, Stay Strong, With Sympathy, Have a Peaceful Day, Happy Birthday, Happy Anniversary, Thank You, Thinking of You, Get Well Soon, Just Saying Hi, You're Invited, Good Luck, [No Caption]
The Greeting Card Association is an international trade organization representing the interests of greeting card and stationery manufacturers. John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an unexpected card in the mail. For me, there’s nothing like a greeting card to send a special message. I’m proud to be a part of an industry that not only keeps people connected, but uses both imagery and the power of words to help us express our emotions.”