In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.) By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
Artist Notes: Could there be a more fun and colorful way to Happy Birthday to friends, family or business colleagues this year? The message "Wish Big for your birthday" appears in big, colorful letters, overlapping each other, with both of the letter "i's" transforming into candles, with flames atop them. The black background makes the brightly colored letters pop out in celebration. The inside wording of the card is "May all your birthday wishes come true!"
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