In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
In the United States, over 7 billion greeting cards are sent to family, friends, and loved ones each year! Current is proud to have a part in upholding this year-round tradition with a wide assortment of greeting cards for special and not-so-special occasions alike! You'll find all occasion greeting cards with just the right words or blank cards to let you express what is in your heart. Sharing the joys and sorrows of life and everything in between is so much easier with top quality greeting cards from Current at your fingertips!
In the United States, over 7 billion greeting cards are sent to family, friends, and loved ones each year! Current is proud to have a part in upholding this year-round tradition with a wide assortment of greeting cards for special and not-so-special occasions alike! You'll find all occasion greeting cards with just the right words or blank cards to let you express what is in your heart. Sharing the joys and sorrows of life and everything in between is so much easier with top quality greeting cards from Current at your fingertips!
The custom of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of good will to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls. By the early 15th century, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Year's greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-15th century, with the oldest Valentine in existence being in the British Museum.[3]
If you’re celebrating a birthday boy, you’ll find cards with charming animal illustrations and adventurous forest landscapes perfect for the plucky lad in your life (and all his future derring-do). Those entering their quarter- or mid-life crises deserve a card featuring sharp suiting, refined cocktails, and other trappings of fashionable maturity—it’s not so bad, we swear. Toast or roast the distinguished older gentleman in your life with funny birthday cards for men that make light of all those extra candles on the cake. Dry wit from The New Yorker and Derek Blasberg keeps the comedy fit for an evening at the Cafe Carlyle. Gents of any age will appreciate a card that features frosted gateaus, cream cakes, and other edible birthday indulgences. If you’d prefer to focus on the memories, a photo birthday card with an elegant typographic design or border frame lets you send a particularly sweet portrait of your jolly good fellow as you remember him best.
×