In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.


In the United States, over 7 billion greeting cards are sent to family, friends, and loved ones each year! Current is proud to have a part in upholding this year-round tradition with a wide assortment of greeting cards for special and not-so-special occasions alike! You'll find all occasion greeting cards with just the right words or blank cards to let you express what is in your heart. Sharing the joys and sorrows of life and everything in between is so much easier with top quality greeting cards from Current at your fingertips! 

The market for Christmas collectibles is actually on the rise, according to Terry Kovel, co-author of the Kovels' Antiques & Collectibles Price Guide. "All of the holidays have gotten more popular in collecting," she tells GoodHousekeeping.com. "And the most popular one obviously is Christmas." Vintage cards in good condition can fetch about $10 to $50 apiece, she says, but particularly valuable ones can shoot up into the three- or even four-figure range.
Looking for the perfect greeting card? Whether you are wishing a friend happy birthday, telling that special someone how much you love them, sending get well wishes, or celebrating a major milestone, Hallmark has the perfect greeting card for every occasion. Choose from our vast selection of cards either online or in a store near you and find the perfect message. Hallmark has been making greeting cards for over 100 years, and knows how to make every moment special – find a card today to share your message with your loved one in a way they will always remember.
Since every individual is different, you need a birthday card that's as unique as they are, and with nearly 200,000 cards to choose from, you're sure to find one that speaks their language for a birthday greeting they'll always remember. Offering exclusive designs to suit every style from humorous and heartfelt to age specific and theme related, you can find the right birthday card for anyone. To go the extra mile, you can even customize your cards with personalized text and photos, and for that birthday you almost forgot, we have you covered as cards ship the next day or can be printed at your local Target store.

Cover Verse: To my Wife my Best Friend You've been there to laugh with me, to cry with me, to be proud of me, and to be happy for all the good things in my life... Inside Verse: You've also shared my disappointments and listened as I worked out my thoughts and feelings about so many things that troubled me... You're the most important part of my world, and you always will be. I love you. Happy Birthday
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