In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.

Our Shoebox greeting card collection offers plenty of humor and wit. The Hallmark Signature collection features sophisticated cards with a more artisanal feel. Mahogany birthday cards celebrate African-American culture in all its beauty and boldness. Hallmark’s birthday cards in the VIDA line embodies the Latino spirit and offers a variety of Spanish-language cards. Studio INK birthday cards offer a witty, trendy and vibrant take perfect for young adults. For uplifting, faith-based cards, our DaySpring cards offers a variety of inspiring birthday card options.


In a lot of ways, these printable Christmas cards can be better than a box of them you'd buy at the store. Many of these printable Christmas cards can be customized with a personal greeting, message, card style, and some even let you add photos before printing. Put in a custom holiday newsletter before mailing, and you've got the perfect Christmas card.
Cover Verse: Dare to be your truest self. answer your heart's desires. unlock the dreams within you. grace the world with your talents. have faith in your own strength. take risks for what you love. embrace your unique place in the world. recognize how amazing you are. Inside Verse: Whatever you dream and wherever you go, you're going to be great. Because you already are. Happy Birthday with Love
I specifically left the themes on the date night cards fairly generic so that you could use a little creativity with your dates. So if you picked something like “Go Bowl,” it doesn’t necessarily have to mean go bowling. It could mean going out for noodle bowls for dinner, going and creating bowls at a paint your own pottery studio, or really anything you take it to mean.
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