In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.

Everyone gets to have one every year, and it's a day for celebrating. Send your friends and loved ones happy birthday wishes with birthday cards from Hallmark. For more than 100 years, we've been helping people celebrate their day of birth, and a card is a great way to show you card—so much longer-lasting than a social media post. You can choose from thousands of birthday cards to fit any mood or relationship; browse funny birthday cards as well as sweet, uplifting, heartfelt and religious birthday cards. From musical birthday cards to the exquisite hand-crafted detail of Signature cards to cool pop-up cards, you'll find a unique birthday card for any age.
It’s easy to say the right thing when presents are involved. Whether you’re passing along a happy birthday greeting or returning the favor with a magnanimous thank you card, our designs for good times give your fond wishes a suitably grand entrance. Choose from gleefully witty illustrated designs, stately typographic and calligraphed options, or photo cards that let you use a memorable portrait as a backdrop. Lovers of fine stationery will be thrilled to find work by papercraft favorites like Mr. Boddington’s Studio and Rifle Paper Co. represented in our online collection. No matter what medium you choose to express yourself, we’ll leave you plenty of room for additional notes—and with our online design tool, they’re sure to be letter-perfect. You’ll have the chance to edit your card’s wording of course, but you’ll also find new venues for expression in the envelope liner and online backdrop—colorful new places to add a bit of pattern and print.
Cover Verse: Dare to be your truest self. answer your heart's desires. unlock the dreams within you. grace the world with your talents. have faith in your own strength. take risks for what you love. embrace your unique place in the world. recognize how amazing you are. Inside Verse: Whatever you dream and wherever you go, you're going to be great. Because you already are. Happy Birthday with Love

A greeting card is an illustrated piece of card stock or high quality paper featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, such as Halloween, they are also sent to convey thanks or express other feelings (such as to get well from illness). Greeting cards, usually packaged with an envelope, come in a variety of styles. There are both mass-produced as well as handmade versions that are distributed by hundreds of companies large and small. While typically inexpensive, more elaborate cards with die-cuts or glued-on decorations may be more expensive.
If you’re celebrating a birthday boy, you’ll find cards with charming animal illustrations and adventurous forest landscapes perfect for the plucky lad in your life (and all his future derring-do). Those entering their quarter- or mid-life crises deserve a card featuring sharp suiting, refined cocktails, and other trappings of fashionable maturity—it’s not so bad, we swear. Toast or roast the distinguished older gentleman in your life with funny birthday cards for men that make light of all those extra candles on the cake. Dry wit from The New Yorker and Derek Blasberg keeps the comedy fit for an evening at the Cafe Carlyle. Gents of any age will appreciate a card that features frosted gateaus, cream cakes, and other edible birthday indulgences. If you’d prefer to focus on the memories, a photo birthday card with an elegant typographic design or border frame lets you send a particularly sweet portrait of your jolly good fellow as you remember him best.
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