In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.

Artist Notes: Send funny Happy 32nd Birthday greetings with this design that features an overall wood effect with a humorous sentiment based on trees and wood. Front sentiment is "You look so awesome! No one "Wood" believe you're 32" Inside sentiment is "Just don't let them count your rings. Have a tree-mendous birthday!" All wood effects are digitally created.
Cover Verse: Happy Birthday, Daughter If you can laugh often, love deeply, and let the dreams of your heart create your tomorrow... Inside Verse: If, no matter how busy life gets, you can find joy and wonder in the little things and a few quiet moments for yourself... If every day you feel as loved, as beautiful, as celebrated as you do today... Then you'll always know the kind of happiness a daughter like you deserves.
Anymore, the price of a card can nearly equal a premium coffee, so “free” is a breath of fresh air, and you won’t encounter fine print exceptions or surprise fees. Complete your Printable Card project using your home printer or send your creation as an eCard from our site via email or Facebook from your computer, phone, or tablet. You can even download the image or PDF file and save it to portable storage media, if you’d like to take your design to a local shop for printing. As always, there’s no charge from us.
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