By the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing, mechanization, and a reduction in postal rates with the introduction of the postage stamp.[4] This was followed by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. In the 1860s, companies like Marcus Ward & Co, Goodall and Charles Bennett began the mass production of greeting cards. They employed well known artists such as Kate Greenaway and Walter Crane as illustrators and card designers. The extensive Laura Seddon Greeting Card Collection from the Manchester Metropolitan University gathers 32,000 Victorian and Edwardian greeting cards and 450 Valentine's Day cards dating from the early nineteenth century, printed by the major publishers of the day.[5]

The custom of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of good will to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls. By the early 15th century, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Year's greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-15th century, with the oldest Valentine in existence being in the British Museum.[3]
I forgot your birthday And I'm feeling bad I forgot your birthday and now I'm so sad. I'm a silly, silly poo head Lawd, I'm a silly poo poo head I'm a silly poo poo head And I'm wishing I was dead. I forgot your birthday. You're such a good person And I like you a lot You mean so much to me Can't believe that I forgot I've been going crazy How much more can I take? I missed your birthday And I'm sure I missed the cake. I'm a silly poo poo head Lawd, I'm a silly poo poo head I'm a silly poo poo head And I'm wishing I was dead. I forgot your birthday. I'm all tore up inside. You're such a special person to me. I can't believe I've been such a silly poo poo head. Only a silly poo poo head would forget your birthday. Can you forgive me? Oh, pretty please. I'm a silly poo poo head. And I'm wishing I was dead. I forgot your birthday. Sorry about that. It won't happen again. Hope it was happy...!

These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly, there are cards with slits in them positioned to hold pages. Secondly, there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards.
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