Looking for the perfect greeting card? Whether you are wishing a friend happy birthday, telling that special someone how much you love them, sending get well wishes, or celebrating a major milestone, Hallmark has the perfect greeting card for every occasion. Choose from our vast selection of cards either online or in a store near you and find the perfect message. Hallmark has been making greeting cards for over 100 years, and knows how to make every moment special – find a card today to share your message with your loved one in a way they will always remember.
In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
Features	Clean Edge technology provides smooth, non-perforated edges.	Ultra-fine perforations separate cards cleanly and easily.	Heavyweight cardstock features ultra-fine perforations so cards separate cleanly and easily.	Folds and sits atop any flat surface.	High quality, heavyweight cardstock.	Heavyweight cardstock feeds directly from printer tray. 

These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly, there are cards with slits in them positioned to hold pages. Secondly, there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards.
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