Back in the year 2000, Jacquie Lawson, an English artist living in the picturesque village of Lurgashall in Southern England, created an animated Christmas card featuring her dog and cats, and her 15th-century cottage, and sent it to a few friends for their amusement. Those friends sent the ecard to others, and within weeks Jacquie was inundated with requests from all over the world to design more. In February 2002 she teamed up with a few friends and family members to create jacquielawson.com.
These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly, there are cards with slits in them positioned to hold pages. Secondly, there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards.