The Greeting Card Association is an international trade organization representing the interests of greeting card and stationery manufacturers. John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an unexpected card in the mail. For me, there’s nothing like a greeting card to send a special message. I’m proud to be a part of an industry that not only keeps people connected, but uses both imagery and the power of words to help us express our emotions.”
By the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing, mechanization, and a reduction in postal rates with the introduction of the postage stamp. This was followed by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. In the 1860s, companies like Marcus Ward & Co, Goodall and Charles Bennett began the mass production of greeting cards. They employed well known artists such as Kate Greenaway and Walter Crane as illustrators and card designers. The extensive Laura Seddon Greeting Card Collection from the Manchester Metropolitan University gathers 32,000 Victorian and Edwardian greeting cards and 450 Valentine's Day cards dating from the early nineteenth century, printed by the major publishers of the day.
Each card we make takes anything from a few weeks to several months to complete. Many of the elements of the animation are actually painted by hand (using real paint, brushes and paper!) because the textures and colours achieved that way are so much more attractive than the electronic equivalent. These paintings are then scanned into electronic form, and the laborious process of animation starts. Finally, the music is created to accent or complement the animation.
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Looking for the perfect greeting card? Whether you are wishing a friend happy birthday, telling that special someone how much you love them, sending get well wishes, or celebrating a major milestone, Hallmark has the perfect greeting card for every occasion. Choose from our vast selection of cards either online or in a store near you and find the perfect message. Hallmark has been making greeting cards for over 100 years, and knows how to make every moment special – find a card today to share your message with your loved one in a way they will always remember.
From thank you cards to note sets to holiday greeting cards, you will love our unique cards featuring a range of styles. Shop our favorite brands like kate spade ny and Rifle Paper Co. along with our exclusive cards designed right here at Paper Source in Chicago. Our curated selection includes single cards, boxed greeting card sets, and personalized cards with top quality designs. You're sure to find the perfect card for any occasion year round.