(also called e-cards) Greeting cards can also be sent electronically. Flash-based cards can be sent by email, and many sites such as Facebook enable users to send greetings. More recently, services have launched which enable users to send greetings to a mobile phone by text message or use mobile app for this purpose such cards are called Mobile E-cards or MCards. Many of these electronic services offer open or anonymous chat, to enable further discussion.

Everyone gets to have one every year, and it's a day for celebrating. Send your friends and loved ones happy birthday wishes with birthday cards from Hallmark. For more than 100 years, we've been helping people celebrate their day of birth, and a card is a great way to show you card—so much longer-lasting than a social media post. You can choose from thousands of birthday cards to fit any mood or relationship; browse funny birthday cards as well as sweet, uplifting, heartfelt and religious birthday cards. From musical birthday cards to the exquisite hand-crafted detail of Signature cards to cool pop-up cards, you'll find a unique birthday card for any age.
In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.

If you’re celebrating a birthday boy, you’ll find cards with charming animal illustrations and adventurous forest landscapes perfect for the plucky lad in your life (and all his future derring-do). Those entering their quarter- or mid-life crises deserve a card featuring sharp suiting, refined cocktails, and other trappings of fashionable maturity—it’s not so bad, we swear. Toast or roast the distinguished older gentleman in your life with funny birthday cards for men that make light of all those extra candles on the cake. Dry wit from The New Yorker and Derek Blasberg keeps the comedy fit for an evening at the Cafe Carlyle. Gents of any age will appreciate a card that features frosted gateaus, cream cakes, and other edible birthday indulgences. If you’d prefer to focus on the memories, a photo birthday card with an elegant typographic design or border frame lets you send a particularly sweet portrait of your jolly good fellow as you remember him best.

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