By the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing, mechanization, and a reduction in postal rates with the introduction of the postage stamp.[4] This was followed by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. In the 1860s, companies like Marcus Ward & Co, Goodall and Charles Bennett began the mass production of greeting cards. They employed well known artists such as Kate Greenaway and Walter Crane as illustrators and card designers. The extensive Laura Seddon Greeting Card Collection from the Manchester Metropolitan University gathers 32,000 Victorian and Edwardian greeting cards and 450 Valentine's Day cards dating from the early nineteenth century, printed by the major publishers of the day.[5]
Cover Verse: An Irish Blessing May the road rise up to meet you, May the wind be always at your back, May the sun shine warm upon your face And the rains fall soft upon your fields, And, until we meet again, May God hold you in the hollow of His hand. Inside Verse: God bless you with the joy of His presence and the gift of His love on St. Patrick's Day and always.
Artist Notes:	Wish your wonderful friend a Happy Birthday and let them know how special their friendship is to you. The card front reads "Just once in a blue moon does a wonderful friend like you come along!" and it is illustrated by a deep blue night sky filled with stars and illuminated by a beautiful blue full moon. A blue moon does not happen often, and it is considered the second full moon to occur in one calendar month. A month with two full moons only happens, on average, once every two-and-a-half years, so saying "Once in a Blue Moon" means "not very often". A blue moon is as special as your forever friend's birthday, and a great way to describe how deeply appreciated your special friendship is. The verse reads: Our friendship has seen so many milestones ... a few marked with tears, but most marked with laughter. And while we may have to count to remember just how long we've been friends, it seems like forever. That's just what it will remain ... forever. Happy Birthday, Forever Friend!

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Cover Verse: To my Wife my Best Friend You've been there to laugh with me, to cry with me, to be proud of me, and to be happy for all the good things in my life... Inside Verse: You've also shared my disappointments and listened as I worked out my thoughts and feelings about so many things that troubled me... You're the most important part of my world, and you always will be. I love you. Happy Birthday
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