In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
Cover Verse: For a wonderful Sister Hope the sweetest moments of your birthday live on as memories that warm your tomorrows... Hope each happy wish being made for you finds its way to your doorstep... Hope the dreams of your heart big and small all come true... Inside Verse: ...and hope you always know what a wonderful sister you are. Happy Birthday
[Lyrics] Well butter my butt and call me a biscuit, you're lookin' better than a barbecued brisket. You're the cream of the crop and the salt of the earth so we're all celebratin' the day of your birth. You can charm the dew off the honeysuckle when folks are feelin' blue, you can make 'em chuckle. We'll be fancy prancin' until the chickens roost, until the cows are home and all the varmints have vamoosed. Now we feel plum tuckered from having so much fun, So you can stick a fork in us - it's lookin' like we're done. [Message] Happy Birthday
This card has optional greetings: Happy New Year, Kung Hei Fat Choi, Wishing You Happiness and Prosperity, Happy Spring, Welcome Spring, Celebrate New Beginnings, Hope Springs Eternal, Stay Strong, With Sympathy, Have a Peaceful Day, Happy Birthday, Happy Anniversary, Thank You, Thinking of You, Get Well Soon, Just Saying Hi, You're Invited, Good Luck, [No Caption]
This card has optional greetings: Merry Christmas!, Season's Greetings!, Happy Holidays!, Happy Christmas!, Happy New Year!, Have an Ice Day!, Thank You!, Celebrate!, Happy Solstice!, Happy Birthday!, Happy Belated Birthday!, Happy Anniversary!, Happy Valentine's Day!, I Love You!, Get Well Soon!, Congratulations!, You're Invited!, Come to the Party!, Just Saying Hi!, Thinking of You!, [No Caption]
These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly, there are cards with slits in them positioned to hold pages. Secondly, there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards.
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