The Greeting Card Association is an international trade organization representing the interests of greeting card and stationery manufacturers. John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an unexpected card in the mail. For me, there’s nothing like a greeting card to send a special message. I’m proud to be a part of an industry that not only keeps people connected, but uses both imagery and the power of words to help us express our emotions.”

Artist Notes: A two-layered birthday cake of brightly colored icing topped with multicolored candles and sparklers. Hand lettered "Celebrate" in green icing. accompanying verse inside: "There should be 3 days off for birthdays. The first day is to anticipate, the second day is to celebrate, and a third day is to recuperate. Happy Birthday " ©Mindy Pierce
(also called e-cards) Greeting cards can also be sent electronically. Flash-based cards can be sent by email, and many sites such as Facebook enable users to send greetings. More recently, services have launched which enable users to send greetings to a mobile phone by text message or use mobile app for this purpose such cards are called Mobile E-cards or MCards. Many of these electronic services offer open or anonymous chat, to enable further discussion.
By the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing, mechanization, and a reduction in postal rates with the introduction of the postage stamp.[4] This was followed by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. In the 1860s, companies like Marcus Ward & Co, Goodall and Charles Bennett began the mass production of greeting cards. They employed well known artists such as Kate Greenaway and Walter Crane as illustrators and card designers. The extensive Laura Seddon Greeting Card Collection from the Manchester Metropolitan University gathers 32,000 Victorian and Edwardian greeting cards and 450 Valentine's Day cards dating from the early nineteenth century, printed by the major publishers of the day.[5]
You wouldn’t get everyone in your life the same birthday present, so don’t settle for anything less than the perfect happy birthday card for your honoree. Start with a card featuring cake, macarons, or balloons in vivid colors and patterns that you’d never find at the party supply store. Cards stamped in silver, rose gold, and gold foil make every birthday a milestone (we won’t guess which one). There are even new rainbow and holographic foil choices for the recipient who lives in the future, but can’t resist a wee bit of sparkle. For something truly unique to the two of you, our photo birthday cards let you use a snapshot as the backdrop to your fond wishes—a lovely memento of the previous year, and the many more to come. It’s easy to add photos, crop and filter them, and accentuate your delivery with an envelope liner or designed online backdrop. If you’re a label-conscious gift-giver, pick out a card from design luminaries and master stationers like kate spade new york and Mr. Boddington’s Studio. There’s something for pretty, witty, or just plain silly birthday boys and girls, at every level of taste and rarefaction. (And laughs. Don’t forget laughs.) We’ll make it easier to deliver, too. Once you’ve chosen just the right card for your superannuated friend, use our online design tool to customize the wording and wrap up any lingering details with a figurative bow.
The Greeting Card Association is an international trade organization representing the interests of greeting card and stationery manufacturers. John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an unexpected card in the mail. For me, there’s nothing like a greeting card to send a special message. I’m proud to be a part of an industry that not only keeps people connected, but uses both imagery and the power of words to help us express our emotions.”

If you’re celebrating a birthday boy, you’ll find cards with charming animal illustrations and adventurous forest landscapes perfect for the plucky lad in your life (and all his future derring-do). Those entering their quarter- or mid-life crises deserve a card featuring sharp suiting, refined cocktails, and other trappings of fashionable maturity—it’s not so bad, we swear. Toast or roast the distinguished older gentleman in your life with funny birthday cards for men that make light of all those extra candles on the cake. Dry wit from The New Yorker and Derek Blasberg keeps the comedy fit for an evening at the Cafe Carlyle. Gents of any age will appreciate a card that features frosted gateaus, cream cakes, and other edible birthday indulgences. If you’d prefer to focus on the memories, a photo birthday card with an elegant typographic design or border frame lets you send a particularly sweet portrait of your jolly good fellow as you remember him best.

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