In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
Artist Notes:	What a festive and fun way this card is to say Happy Birthday to all the special people in your life - whether friends, family or work associates. The card features a row of colorfully patterned and decorated candles, with diagonal stripes, polka dots, flowers and swirls on the candles of blue, green, pink and orange, on the black background. The result is a colorful line-up of candles, with flames atop, ready for the birthday celebration to begin. The hand lettered message, "Happy Birthday", is above the candle flames, in alternating brightly colored letters, that match the candle colors. The inside wording is "Hope your birthday sparkles!""

The market for Christmas collectibles is actually on the rise, according to Terry Kovel, co-author of the Kovels' Antiques & Collectibles Price Guide. "All of the holidays have gotten more popular in collecting," she tells GoodHousekeeping.com. "And the most popular one obviously is Christmas." Vintage cards in good condition can fetch about $10 to $50 apiece, she says, but particularly valuable ones can shoot up into the three- or even four-figure range.
Our birthday card and gift selection allows you to easily browse birthday gifts for him, birthday gifts for her, and birthday gifts for kids. If you prefer to shop a different way, you can browse by type of gift, including categories such as home decor, kitchen goods and personalized books, among others. For special milestone birthdays, we offer specific gifts and cards to personalize their day even more!

By the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing, mechanization, and a reduction in postal rates with the introduction of the postage stamp.[4] This was followed by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. In the 1860s, companies like Marcus Ward & Co, Goodall and Charles Bennett began the mass production of greeting cards. They employed well known artists such as Kate Greenaway and Walter Crane as illustrators and card designers. The extensive Laura Seddon Greeting Card Collection from the Manchester Metropolitan University gathers 32,000 Victorian and Edwardian greeting cards and 450 Valentine's Day cards dating from the early nineteenth century, printed by the major publishers of the day.[5]
This card has optional greetings: Merry Christmas!, Season's Greetings!, Happy Holidays!, Happy Christmas!, Happy New Year!, Have an Ice Day!, Thank You!, Celebrate!, Happy Solstice!, Happy Birthday!, Happy Belated Birthday!, Happy Anniversary!, Happy Valentine's Day!, I Love You!, Get Well Soon!, Congratulations!, You're Invited!, Come to the Party!, Just Saying Hi!, Thinking of You!, [No Caption]
In recent years, photo greeting cards have gained widespread popularity and come in two main types. The first type are photo insert cards in which a hole has been cut in the centre. A photo slides in just like a frame. The second type are printed photo cards in which the photo is combined with artwork and printed, usually on a high-end digital press, directly onto the face of the card. Both types are most popular for sending holiday greetings such as Christmas, Hanukkah, and for baby showers.
After you’ve picked out the perfect card for your man of the hour, use our online design tool to give it one last touch-up around the collars and cufflinks. Pick out new fonts and colors to draft your message with and finish your delivery with a custom envelope liner and backdrop—making online delivery as rapturous an unveiling as a special delivery. You can add your recipient’s name to the online address book for next year’s card, too, to save filing time in your contacts..
These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly, there are cards with slits in them positioned to hold pages. Secondly, there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards.
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