In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.

DLTK's Standard Printable Greeting Cards - these are the cards we've always had on the site.  They include birthday cards, thank-you cards, birthday invitations and a wide variety of other types of cards you can print in either color or B&W.  Over 1000 cards in over 100 different themes are available.  You cannot type your own messages on-line on these ones.
DLTK's Standard Printable Greeting Cards - these are the cards we've always had on the site.  They include birthday cards, thank-you cards, birthday invitations and a wide variety of other types of cards you can print in either color or B&W.  Over 1000 cards in over 100 different themes are available.  You cannot type your own messages on-line on these ones.

Our birthday card and gift selection allows you to easily browse birthday gifts for him, birthday gifts for her, and birthday gifts for kids. If you prefer to shop a different way, you can browse by type of gift, including categories such as home decor, kitchen goods and personalized books, among others. For special milestone birthdays, we offer specific gifts and cards to personalize their day even more!
I highly recommend Elegant Cards for wedding invitation cards. This is the second time that I have used their service. They have a very good choice of cards and are very helpful in providing necessary informations and advice before you make your decision. Manju is a honest and kind professional who is very helpful at all times. Their service from the start of the order till delivery have been prompt and exemplary. My family members are very happy with the end products. I have no hesitation in recommending Elegant Cards. Thank you for your service.
If you’re celebrating a birthday boy, you’ll find cards with charming animal illustrations and adventurous forest landscapes perfect for the plucky lad in your life (and all his future derring-do). Those entering their quarter- or mid-life crises deserve a card featuring sharp suiting, refined cocktails, and other trappings of fashionable maturity—it’s not so bad, we swear. Toast or roast the distinguished older gentleman in your life with funny birthday cards for men that make light of all those extra candles on the cake. Dry wit from The New Yorker and Derek Blasberg keeps the comedy fit for an evening at the Cafe Carlyle. Gents of any age will appreciate a card that features frosted gateaus, cream cakes, and other edible birthday indulgences. If you’d prefer to focus on the memories, a photo birthday card with an elegant typographic design or border frame lets you send a particularly sweet portrait of your jolly good fellow as you remember him best. 
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