In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
A standard greeting card is printed on high-quality paper (such as card stock), and is rectangular and folded, with a picture or decorative motif on the front. Inside is a pre-printed message appropriate for the occasion, along with a blank space for the sender to add a signature or handwritten message. A matching envelope is sold with the card. Some cards and envelopes feature fancy materials, such as gold leaf, ribbons, or glitter.
[Lyrics] Well butter my butt and call me a biscuit, you're lookin' better than a barbecued brisket. You're the cream of the crop and the salt of the earth so we're all celebratin' the day of your birth. You can charm the dew off the honeysuckle when folks are feelin' blue, you can make 'em chuckle. We'll be fancy prancin' until the chickens roost, until the cows are home and all the varmints have vamoosed. Now we feel plum tuckered from having so much fun, So you can stick a fork in us - it's lookin' like we're done. [Message] Happy Birthday

I used this product with the Avery template 5388 from the Avery website and using Microsoft Word to print 3 x 5 cards and it worked great. The sheets are sturdy enough to take two passes through my Brother laser printer, printing first on one side and then manually turning the sheet over to print on the other side. After printing, the cards are easily removed from the sheet and have very smooth borders which look quite professional.
Artist Notes: What a festive and fun way this card is to say Happy Birthday to all the special people in your life - whether friends, family or work associates. The card features a row of colorfully patterned and decorated candles, with diagonal stripes, polka dots, flowers and swirls on the candles of blue, green, pink and orange, on the black background. The result is a colorful line-up of candles, with flames atop, ready for the birthday celebration to begin. The hand lettered message, "Happy Birthday", is above the candle flames, in alternating brightly colored letters, that match the candle colors. The inside wording is "Hope your birthday sparkles!""

Recognizable cartoon figures like Snoopy, Mickey Mouse, and Felix the Cat also have a specific market, and then there's the big guy himself. Santa's look and demeanor has changed a lot over the years, but he's remained popular among buyers. Before Coca-Cola helped popularize our notion of Santa today, he often wore a green coat, or had elfish features instead more jolly ones. 

This card has optional greetings: Happy New Year, Kung Hei Fat Choi, Wishing You Happiness and Prosperity, Happy Spring, Welcome Spring, Celebrate New Beginnings, Hope Springs Eternal, Stay Strong, With Sympathy, Have a Peaceful Day, Happy Birthday, Happy Anniversary, Thank You, Thinking of You, Get Well Soon, Just Saying Hi, You're Invited, Good Luck, [No Caption]
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