There’s just something about a paper greeting card that never loses its charm for some of us. We like to hold the greeting in our hands, feel the crisp paper, run our fingers over the words and pictures as if we were trying to absorb the essence of the message. Most of all we like to see the handwritten notes and the signatures of our loved ones. While ecards may be viewed instantly and forgotten over time, printed cards can be saved, cherished and shared for years. Although ecards have replaced printed cards in many instances as the more convenient, inexpensive and quick mode of wishing one another, printed cards still retain that special quality that electronic messages cannot convey effectively.
In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.) By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
I don't know if it's just the Avery software of what but these do not print the way that you see them on screen. It's incredibly frustrating when something is centered and there should be no problem with it printing centered on both the front and back but the cards end up overlapping and you can't print doubled sided because they just don't print right. I never have this type of problem when I print regular index cards or word/pdf documents so I'm going with its an Avery software glitch but as long as you print one-sided they're OK.