In the 1970s, Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.)[citation needed] By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.
Hallmark birthday cards cover every age or milestone—from the cutest cards for first birthdays to 100th birthdays, we have a card for that! You'll also be able to browse Spanish birthday cards (including Quinceañera cards), plus a host of other languages, including French, Italian, Japanese and even Braille. We have hundreds of birthday gift ideas, as well as a huge selection of colorful birthday gift wrap and fun birthday party supplies like napkins and candles, so if you know someone who has a birthday coming up soon, make Hallmark your one-stop shop for all things birthday—minus the cake!
In recent years, photo greeting cards have gained widespread popularity and come in two main types. The first type are photo insert cards in which a hole has been cut in the centre. A photo slides in just like a frame. The second type are printed photo cards in which the photo is combined with artwork and printed, usually on a high-end digital press, directly onto the face of the card. Both types are most popular for sending holiday greetings such as Christmas, Hanukkah, and for baby showers.
These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly, there are cards with slits in them positioned to hold pages. Secondly, there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards.
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